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Coaches Tips

EVALUATIONS: EVALUATING INTANGIBLES

Stats, measurables and video can tell you a lot—but the ultimate difference-maker when evaluating players is understanding and confirming intangibles. Every championship-caliber player and coach that I’ve worked for has had strong intangibles. Discuss as a staff the top 5-10 characteristics you would like for your team to play with. Great qualities to look for beyond position skill, size and …

Coaches Tips

ASSISTANT COACHES: MASTER YOUR POSITION

Many of the assistant coaches that I’ve worked with aspired to be a head coach or coordinator. Almost every single one of them, at times, had their eye on their next promotion or dream job. Understandably! We’re in a goal-oriented, cut-throat business—OF COURSE we are all trying to move up. Don’t lose sign of this: the quickest way to move …

Coaches Tips

COACHES’ CORNER: GET TO KNOW PEOPLE BY NAME

Addressing their customers by name (and by writing it on each overpriced cup of coffee) is an intentional point of emphasis in the Starbucks Customer Service Experience, and likely plays a role in their lucrative customer loyalty. It’s no coincidence the billion-dollar brand hand-writes each customers’ name on each cup of coffee it sells, it helps build loyalty. Before we …

Coaches Tips

Coaches’ Corner: 180 ways to market your program to recruits

Some factors apply, some may not… What to Instagram, Tweet, Email out, Mail out and promote to prospects and their parents. Are you a national leader, leader within the conference or leader within the state? – Academic advising bullet points – technology, space, tutors available – Academic Honor Roll – Academic Progress Rate – National or conference rank – All-conference …

Coaches Tips

SELLING PROGRAM: DEVELOPING & MARKETING YOUR SELLING POINTS

Competition is intense between programs across ALL levels. Even at elite programs, universities that seem like they would be an easy sell: they’re in heated competitions with 3-5 other elite schools for their top prospects. Believe me, no coach or school has it “easy!” For this reason, you need to find every edge possible to separate yourself! When building relationships …