BusinessInsider.com: How college athletes are getting paid from brand sponsorships as NIL marketing takes off On July 1, after a decades-long fight, student-athletes across the country gained the right to make money from their names, images, and likenesses (NIL) thanks to a flurry of new state laws and an NCAA policy change. What happened next was a mad rush of …
Trending: How NCAA Athletes Have Profited in Name, Image, and Likeness (NIL) Era
