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Coaches Tips

COACHES’ CORNER: GET TO KNOW PEOPLE BY NAME

Addressing their customers by name (and by writing it on each overpriced cup of coffee) is an intentional point of emphasis in the Starbucks Customer Service Experience, and likely plays a role in their lucrative customer loyalty. It’s no coincidence the billion-dollar brand hand-writes each customers’ name on each cup of coffee it sells, it helps build loyalty. Before we …

Coaches Tips

Coaches’ Corner: 180 ways to market your program to recruits

Some factors apply, some may not… What to Instagram, Tweet, Email out, Mail out and promote to prospects and their parents. Are you a national leader, leader within the conference or leader within the state? – Academic advising bullet points – technology, space, tutors available – Academic Honor Roll – Academic Progress Rate – National or conference rank – All-conference …

Coaches Tips

SELLING PROGRAM: DEVELOPING & MARKETING YOUR SELLING POINTS

Competition is intense between programs across ALL levels. Even at elite programs, universities that seem like they would be an easy sell: they’re in heated competitions with 3-5 other elite schools for their top prospects. Believe me, no coach or school has it “easy!” For this reason, you need to find every edge possible to separate yourself! When building relationships …

Coaches Tips

COACHES CORNER: UNDERSTANDING YOUR UNIVERSITY ACADEMIC SELLING POINTS

Since academics are a key decision factor for most parents, and for some prospects, get to know key selling points for both the University and the Athletic Department. You want to have your facts straight and be well-versed in your campus knowledge! Have your staff take an official campus tour through the Admissions Office every year or six months to …

Coaches Tips

Coaches Corner: UNDERSTANDING YOUR UNIVERSITY ADMISSIONS POLICIES

A huge resource-waster for you: putting a ton of travel time and money into recruiting a player who will never be admitted into the University. Every Admissions Office is different. Each school varies greatly on their admissions standards and how flexible they are with the Athletic Department. When you take a new job you need to immediately find out: #1- …

Coaches Tips

Coaches Corner: CAN THEY BE SUCCESSFUL WITHIN THE SYSTEM, PROGRAM AND UNIVERSITY?

Transfers are inevitable—they happen in every program and under every head coach. As you are evaluating players from every angle – take a good look at the probability that they can be successful within your system, under that head coach, at that school and in that town. Players transfer for a variety of reasons—they’re too far from home; they aren’t …

Coaches Tips

Coaches Corner: EVALUATING RISK VS. REWARD

One of the toughest aspects of evaluating top players is analyzing risk versus reward, if you encounter red flags during your research. You will likely come across players who can be big playmakers for you– everything impresses you– until you start getting info that they have major legal, drug, attitude, academic or family issues. Are you willing to take a …

Coaches Tips

COACHES CORNER: Importance of Being Organized & Collecting Info

One of the biggest difference-makers in recruiting is organization as a staff, you can quickly get overwhelmed and running in 50 different directions without a system. Organization and consistency will help you get through stressful times, your day-by-day job is unpredictable, so being organized and prepared for anything that you can takes the pressure off you for the unplanned chaos …