As a coach, realize that PEOPLE are your greatest resource. A priority each offseason is to identify your leaders for the next season. Teams change drastically every year. Players graduate, transfer in, transfer out, quit, get injured… and more importantly, GROW UP at their own pace. Your strengths and weaknesses as a team will change from year-to-year. Always have a …
COACHES’ CORNER: SELLING YOURSELF – DEVELOP PLAYERS
One of the most effective ways to get players to buy into your vision is to have a track record as a coach who develops their position players. Even if you are at a low-profile school, being able to have solid numbers and improvements of your current players to show recruits helps “sell the dream.” When trying to get prospects …
COACHES’ CORNER: GET TO KNOW PEOPLE BY NAME
Addressing their customers by name (and by writing it on each overpriced cup of coffee) is an intentional point of emphasis in the Starbucks Customer Service Experience, and likely plays a role in their lucrative customer loyalty. It’s no coincidence the billion-dollar brand hand-writes each customers’ name on each cup of coffee it sells, it helps build loyalty. Before we …
Coaches’ Corner: 180 ways to market your program to recruits
Some factors apply, some may not… What to Instagram, Tweet, Email out, Mail out and promote to prospects and their parents. Are you a national leader, leader within the conference or leader within the state? – Academic advising bullet points – technology, space, tutors available – Academic Honor Roll – Academic Progress Rate – National or conference rank – All-conference …
SELLING PROGRAM: DEVELOPING & MARKETING YOUR SELLING POINTS
Competition is intense between programs across ALL levels. Even at elite programs, universities that seem like they would be an easy sell: they’re in heated competitions with 3-5 other elite schools for their top prospects. Believe me, no coach or school has it “easy!” For this reason, you need to find every edge possible to separate yourself! When building relationships …
COACHES CORNER: UNDERSTANDING YOUR UNIVERSITY ACADEMIC SELLING POINTS
Since academics are a key decision factor for most parents, and for some prospects, get to know key selling points for both the University and the Athletic Department. You want to have your facts straight and be well-versed in your campus knowledge! Have your staff take an official campus tour through the Admissions Office every year or six months to …
Coaches Corner: UNDERSTANDING YOUR UNIVERSITY ADMISSIONS POLICIES
A huge resource-waster for you: putting a ton of travel time and money into recruiting a player who will never be admitted into the University. Every Admissions Office is different. Each school varies greatly on their admissions standards and how flexible they are with the Athletic Department. When you take a new job you need to immediately find out: #1- …
Coaches Corner: CAN THEY BE SUCCESSFUL WITHIN THE SYSTEM, PROGRAM AND UNIVERSITY?
Transfers are inevitable—they happen in every program and under every head coach. As you are evaluating players from every angle – take a good look at the probability that they can be successful within your system, under that head coach, at that school and in that town. Players transfer for a variety of reasons—they’re too far from home; they aren’t …
Coaches Corner: EVALUATING RISK VS. REWARD
One of the toughest aspects of evaluating top players is analyzing risk versus reward, if you encounter red flags during your research. You will likely come across players who can be big playmakers for you– everything impresses you– until you start getting info that they have major legal, drug, attitude, academic or family issues. Are you willing to take a …
Coaches Corner: Evaluating if recruits are a fit for the head coach?
As an assistant coach you may have aspirations to be a head coach one day— even one day very soon. You’re sure to have a vision of how you would build your team, your style of play and the type of recruits you’d go after. You’ve likely daydreamed for decades about how you will run your team. Press pause on …