Since academics are a key decision factor for most parents, and for some prospects, get to know key selling points for both the University and the Athletic Department. You want to have your facts straight and be well-versed in your campus knowledge! Have your staff take an official campus tour through the Admissions Office every year or six months to learn more about new upgrades, technology, campus initiatives or buildings.
Many players may be intimidated by college curriculum– do you have good technology, tutor programs, internship opportunities? What separates your Athletic Department from others in terms of academic support? Most schools have similar programs and assistance, is there anything that your school does better or differently? Do your student-athletes have unique opportunities in the town that you are located in or with alumni programs across the country? Do you have current players or recent grads who participated in unique internships or programs?
Get to know what majors are popular among your players. What are the most interesting five to ten majors on your campus?
Perception is reality—what is the most common reaction that you hear from prospects, parents and coaches about your university? Do those common perceptions match the facts that you know about your university? How can you change opinions about your university with the best academic facts about your university?
